SMART CHINA EXPO
Branding
2018
Fan Zhang and I developed a visual identity package for 2018 Smart China Expo. The analog of "neural network" and "circuit board" in our draft speaks to the conference theme - smart technology.
To add more "human" aspect to the logo, we masked it with a "brain" shape. We also applied a purple-blue gradient to add a sense of high-tech and make it look vibrant.
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