SMART CHINA EXPO
Branding
2018
In collaboration with Fan Zhang
Fan Zhang and I participated in a design contest to develop a visual identity package for 2018 Smart China Expo, an international event held in Chongqing, featuring conferences, exhibitions and contests to present cutting-edge technologies, smart life experience, roadshows and contests as well as interactions and discussions in smart industries.

We started with the theme "Smart Technology: Empowering Economy, Enriching Life". The first things that we thought of were "neural network" and "circuit board", which represented intelligence and high-tech. We created a few drafts based on this idea. 
Slept on it for a while, we thought about adding more "human" aspect to it. Instead of a circle, we masked the logo with a "brain" shape. We also applied a purple-blue gradient to add a sense of high-tech and make it look vibrant.
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